DNA PR & Publicity

For all your publicity needs

ServicesDNA PR & Publicity can handle all your publicity needs. We will help you make the right choice for your organisation from a range of communications methods and media available. We pride ourselves in ensuring we fully understand the communications requirements of our clients. Only by getting to know you and your market can we give you the first class results you expect.

We devise a communications strategy detailing how we can raise your profile. We also discuss publicity opportunities, PR tactics, which areas of the media to target and ideas for promotional events.

Having led Middlesbrough Football Club’s PR team for 17 years, Dave Allan knows all about football and sports communications, but he also has great knowledge of working for the public sector, SMEs, industrial giants and charitable organisations.


DNA PR & Publicity offers expertise in:

  • Strategic communications – we will advise and agree the best way forward to meet your organisation’s communications requirements, considering the full mix of media relations, marketing, advertising and social media.
  • Media relations – news releases, press conferences, handling media queries and crisis PR.
  • Brand awareness and marketing – we can create a marketing campaign for your business, product or service.
  • Copywriting – features, writing advertorials or the wording for brochures, leaflets and advertisements.
  • Event management – whether it’s the launch of a new product, a fun community event, fundraising dinner or awards ceremony, we can organise and publicise it for you.
  • We can also advise on your Corporate Social Responsibility work, whether it be charitable donations, sponsorship, environmental or community activities.
  • Sports writing – having written hundreds of magazine and internet articles, together with many books on the beautiful game, Dave is a skilled and reliable football and sports writer, experienced at producing great copy to tight deadlines.

Through our associates, we can also offer a full range of additional services including photography, design, printing and website development.